Top 5 Best-Selling EV Cars in Southeast Asia in 2023: A Comprehensive Review


The Southeast Asian region is rapidly embracing the electric vehicle (EV) revolution, driven by government incentives, increasing environmental awareness, and advancements in EV technology. In 2023, the EV market in this region has witnessed significant growth, with several models standing out as best-sellers. This blog post will explore the top 5 best-selling EV cars in Southeast Asia, highlighting their features, performance, and what makes them popular among consumers.

1. Nissan Leaf

The Nissan Leaf remains a top-selling EV in Southeast Asia due to its affordability, reliability, and advanced technology. It has consistently been a favorite in the region, thanks to Nissan’s strong brand presence and the Leaf’s practical features.

Key Features:

  • Range and Performance: The Nissan Leaf offers a range of up to 226 miles (364 km) on a single charge, making it suitable for both city commuting and longer trips. Its 147 horsepower electric motor provides smooth and responsive acceleration.
  • e-Pedal Technology: This feature allows drivers to accelerate and decelerate using just one pedal, simplifying driving in heavy traffic and enhancing energy efficiency.
  • ProPILOT Assist: Nissan’s driver assistance system includes adaptive cruise control, lane-keeping assist, and automatic emergency braking, improving safety and convenience.

Consumer Appeal:
The Nissan Leaf’s blend of affordability, reliability, and advanced features makes it a top choice in Southeast Asia. Its practical range and user-friendly technology cater to both urban and suburban drivers.

2. Hyundai Kona Electric

The Hyundai Kona Electric has gained popularity in Southeast Asia due to its stylish design, impressive range, and robust performance. It appeals to consumers looking for a compact SUV with electric capabilities.

Key Features:

  • Range and Performance: The Kona Electric offers a range of up to 258 miles (415 km) on a full charge. Its 201 horsepower motor provides a spirited driving experience, with the ability to accelerate from 0 to 60 mph in 7.6 seconds.
  • Charging Options: The Kona Electric supports both standard and fast charging, with the latter capable of charging the battery to 80% in about 54 minutes.
  • Infotainment and Connectivity: The car features a modern infotainment system with a touchscreen display, Apple CarPlay, and Android Auto, ensuring seamless connectivity for drivers.

Consumer Appeal:
The Hyundai Kona Electric’s combination of stylish design, long range, and advanced features makes it a compelling option for Southeast Asian consumers. Its compact size and SUV versatility add to its appeal, making it suitable for various lifestyles.

3. Tesla Model 3

Tesla’s Model 3 continues to be a best-seller in Southeast Asia, known for its cutting-edge technology, impressive performance, and strong brand reputation. It appeals to tech-savvy consumers and those seeking a high-performance EV.

Key Features:

  • Range and Performance: The Model 3 offers multiple variants, with ranges up to 353 miles (568 km) and 0 to 60 mph acceleration times as quick as 3.1 seconds for the Performance model.
  • Autopilot and Full Self-Driving: Tesla’s advanced driver-assistance systems enhance safety and convenience, featuring capabilities such as automatic lane changing, self-parking, and traffic-aware cruise control.
  • Minimalist Interior: The Model 3’s interior features a sleek, minimalist design with a large central touchscreen that controls most vehicle functions, providing a futuristic driving experience.

Consumer Appeal:
The Tesla Model 3’s superior technology, performance, and brand prestige make it a top choice among Southeast Asian EV buyers. Its long range and advanced features cater to both urban commuters and long-distance travelers.


The MG ZS EV has made significant inroads in the Southeast Asian market, offering a budget-friendly electric SUV option. Its affordability and practical features have made it a popular choice among a wide range of consumers.

Key Features:

  • Range and Performance: The MG ZS EV provides a range of up to 263 miles (423 km) on a full charge, powered by a 141 horsepower electric motor that delivers adequate performance for daily driving.
  • Safety Features: The ZS EV comes equipped with a suite of safety features, including automatic emergency braking, lane departure warning, and adaptive cruise control.
  • Interior and Comfort: The car features a spacious and comfortable interior with modern amenities such as a touchscreen infotainment system, Apple CarPlay, Android Auto, and a panoramic sunroof.

Consumer Appeal:
The MG ZS EV’s affordability, practicality, and comprehensive safety features make it an attractive option for Southeast Asian consumers. Its spacious interior and SUV versatility enhance its appeal, particularly for families.

5. BYD e6

The BYD e6 has gained traction in Southeast Asia as a reliable and efficient electric vehicle, particularly popular among fleet operators and private buyers looking for a practical EV option.

Key Features:

  • Range and Efficiency: The BYD e6 offers a range of up to 250 miles (402 km) on a single charge, with a focus on energy efficiency and low operating costs.
  • Spacious Interior: The e6 provides a roomy and comfortable interior, with ample cargo space, making it suitable for both personal use and commercial applications.
  • Safety and Reliability: The vehicle includes essential safety features such as ABS, electronic stability control, and multiple airbags, ensuring a secure driving experience.

Consumer Appeal:
The BYD e6’s reliability, efficiency, and practicality make it a popular choice in Southeast Asia. Its spacious interior and low operating costs are particularly appealing to fleet operators and families.


The top 5 best-selling EV cars in Southeast Asia in 2023 highlight the region’s diverse and growing interest in electric mobility. From the reliable and affordable Nissan Leaf to the high-tech and performance-oriented Tesla Model 3, these vehicles offer a range of features and capabilities that cater to different consumer needs and preferences.

As the Southeast Asian market continues to evolve, driven by government incentives, improved infrastructure, and increasing consumer awareness, the adoption of electric vehicles is set to rise even further. These best-selling models exemplify the exciting potential of electric mobility in the region, offering sustainable, efficient, and advanced transportation solutions for a greener future.

This review of the top 5 best-selling EVs in Southeast Asia provides insight into the diverse options available to consumers in the region. Each vehicle brings unique strengths to the table, ensuring that there is an EV to meet various needs and preferences. As the industry progresses, these models will continue to lead the charge towards a more sustainable and innovative transportation landscape in Southeast Asia.

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