Top 10 best selling cars in South East Asia region

As of my last knowledge update in September 2021, the top-selling cars in the Southeast Asia region have been subject to change due to market trends, consumer preferences, and manufacturer updates. However, I can provide you with a snapshot of some of the popular cars that were selling well in the region up to that point. Please note that these rankings might have shifted since then.


Toyota Hilux: The Toyota Hilux is an iconic pickup truck that has maintained its popularity in Southeast Asia for decades. Known for its durability and reliability, the Hilux is often favored by both individual consumers and commercial businesses.

Honda City: The Honda City is a compact sedan that has gained a significant following in the region. It’s appreciated for its comfortable ride, fuel efficiency, and practicality, making it a popular choice for urban commuting.

Toyota Vios: The Toyota Vios is another compact sedan that has enjoyed strong sales in Southeast Asia. It offers a good balance of affordability, fuel efficiency, and reliability, making it a common sight on the region’s roads.

Mitsubishi Xpander: The Mitsubishi Xpander is a compact MPV (multi-purpose vehicle) that has gained popularity for its spacious interior, versatility, and modern design. It has captured the attention of families and those seeking a practical vehicle for their daily needs.

Nissan Navara: The Nissan Navara is a pickup truck that competes directly with the Toyota Hilux. It offers a blend of ruggedness and comfort, appealing to those who require a workhorse that can also provide a comfortable driving experience.

Honda Jazz/Fit: The Honda Jazz, also known as the Fit in some markets, is a versatile and compact hatchback. It’s appreciated for its clever use of space, fuel efficiency, and agile handling.

Toyota Fortuner: The Toyota Fortuner is a midsize SUV that has found a substantial customer base in Southeast Asia. It offers a commanding presence on the road, along with ample space and capable off-road performance.

Isuzu D-Max: The Isuzu D-Max is a pickup truck that appeals to both individual consumers and commercial users. It’s known for its robust build, towing capabilities, and reliable diesel engines.

Ford Ranger: The Ford Ranger is another popular pickup truck in the region. It offers a range of engines, modern features, and comfortable interiors, catering to different preferences within the pickup market.

Mazda2: The Mazda2 is a subcompact car that has gained attention for its stylish design, engaging driving dynamics, and well-crafted interiors. It’s often seen as a more premium option in its segment.

Please keep in mind that the popularity of these cars can vary by country and year. Additionally, newer models might have been introduced since my last update. To get the most up-to-date information on the best-selling cars in the Southeast Asia region, I recommend checking with local automotive sources or industry reports.